Every day we wake up to find a new company that recognizes the potential of blockchain technology. Some giants, like McDonald’s, Burger King, Luis Vuitton, Nike or Starbucks, bring us fascinating blockchain news.
Now, in its April 2022 report, Deloitte has recognized NFT as the next revolution in the sports industry. It could be a bridge to give each fan a more intimate and exclusive experience. Furthermore, NFTs could turn into a new opportunity to generate revenue for all kinds of sports around the world, along with athletes.
Let’s take a closer look:
There’s a new, growing trend in NFTs where you break down full NFT into fragments. These fractions are then available for people to invest and own. Thus allowing people to be partners in a single NFT, which makes it easier for people to invest and own assets.
The same approach could also be seen in the NFT world for tickets, membership and more. We could even witness better resale value for tickets and more if they are available in the blockchain world.
People might have the opportunity to display this label as a Metaverse collectible. They could also share them or even sell them. There will be no problem with forged or forged tickets and matches. It would slow down the cheating and we might be looking at a seamless connection with the fans.
Virtual reality and augmented reality are two prominent elements of Metaverse. Many athletes have already started launching some kind of NFT and supporting others. Either way, top quality NFTs could enable owners to experience VR / AR events, sports and more.
Digital concerts have been successful in the past for the music industry. The same can be said for the sports industry. Digital meetings, virtual reality events and sports could be the new frontiers. And this is easier to achieve with blockchain technology.
Finally, we might be looking at various NFT and blockchain projects. Sports agencies, or teams, could issue individual NFTs, almost like the merchandise. It could be cryptocurrencies for different sports for people to invest and own. It could blow up excessively or turn into something lucrative.
This all lays the foundation for a new source of income. From successful NFTs to the integration of cryptocurrencies, a whole new untapped dimension awaits the sports industry.
People love NFTs because it gives the feeling of being exclusive. It is also a personal property that you own, unique. These feelings can also be related to the sports industry. If the NFT images provided are perfect and if the athletes and teams manage to deliver a unique experience to the fans, it will bridge the connection.
A great example of this would be through YouTube NFTs. They intend to make it easier for authors to reward or connect with their fans through NFT. The same could be integrated for the sports industry and the teams.
Either way, Deloitte predicts that the Sports NFT world, or the Sports Blockchain industry, could grow into at least a $ 2 billion industry if the right approach is taken. However, it comes with a number of challenges:
- The tax rules need to be strengthened and reorganized. Especially since there are no clear guidelines for generating revenue through blockchain or NFTs.
- Similarly, the economic balance of the digital world for symbols and NFTs will require thorough analysis and proper planning.
- It will be a struggle for athletes who are not technically savvy. Either way, blockchain and NFT education would be key.
There are countless reasons for sports to go towards NFTs. These are becoming popular and many in the digital world can enjoy sports. All they need is the right type of property, utility and access.
There will be little need for advertising and other campaigns. Using NFT and blockchain boosting campaigns will make campaigns easier. In the future, links to various NFT projects, such as how we connect to Web 2 games and websites, could lead to a huge revolution.
There are many sports-related NFT projects, especially in the racing division, that are under development in Metaverse. If the sports industry could try faster to provide real connections and something more valuable, Metaverse could change for good.
It will open up possibilities for iGaming, Gamification of the various NFTs and the possible development of GameFi projects for the sport. All of this could lead to attractive opportunities.
Deloitte also shares the importance of recognizing Web 3.0 as the new frontier. It has come to be, and no matter how much we deny it or try to block it, it will grow, just as Web 2.0 did.
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