Calder Foundation is looking for Gamify art history with a new Web3 experience that provides winners with public NFTs |  News Artnet

Calder Foundation is looking for Gamify art history with a new Web3 experience that provides winners with public NFTs | News Artnet – Mail Bonus


Alexander SC Rower, grandson of the artist Alexander Calder and president of the Calder Foundation, is a self-appointed NFT skeptic. He had put a lot of thought into the possibility of Alexander Calder NFT when he spoke to TRLab founders Xin Li-Cohen and Audrey Ou at Art Basel Miami Beach last December. That was when something finally went wrong.

“There was no point in making any digital reproduction of existing art,” Rower told Artnet News. “It just seemed very boring.

That’s why this week the agency is revealing something else. The institute, in collaboration with TRLab – which seeks to move the NFT space with blue art worlds – unveils an interactive Web3 platform designed to teach the public about Calder’s art, make art history old and perhaps make money to invest in Calder’s IRL work. the way. (Especially, Xin Li-Cohen, founder of TRlab, who is also Vice President of Christie’s, who is not the CEO, submitted the winning bid for the most expensive Calder sold at auction in 2014.)

President of the Calder Foundation, Alexander SC Rower. Image courtesy of Calder Foundation.

The Calder Question, as the initiative is called, is described as an “interactive educational fundraiser that will challenge participants’ assumptions. about Calder and deepen their understanding of his art, which concludes with a unique opportunity to collect NFT images in a limited edition created specifically for the project.

Here’s how it works: The authors have mapped an online educational journey that begins with a focus on Calders’ life and work and puts participants on stage to explore four of his distinctive art forms: mobile phones, early abstract, figurative wire sculptures and sound works.

While it’s free to join, each user must have a wallet to claim their participation tokens and continue through the process, where they will encounter collaborative projects and challenges designed to display the artwork in the fund’s collection.

Participants will “open” access to more and more exclusive benefits and rewards, including rare signatures books and unusual collectibles, as well as a limited edition of NFT images as will be announced at the beginning of the work this autumn. There will also be some virtual and in-person events of Rower and the main team.

At the end of the program, the number of participants is chosen who complete all levels will be eligible to join Take a tour of Calder’s carefully preserved studio and private home in Roxbury, Connecticut.


All proceeds from the NFT sale will be used to create a new one protection fund for Calder works of art around the world. But Rower says he is happy even though the project did not end up as a money maker (especially given that it was launched in a cryptocurrency collapse). “We do not care about the financial nature of NFTs, we are interested in connecting with people,” he said.

TRLab co-founder Audrey Ou.  Image courtesy of TR Lab.

TRLab co-founder Audrey Ou. Image courtesy of TR Lab.

Early registration for The Calder Question opens today. All prospective participants are also encouraged to continue monitoring TRLab Twitter or Discord for updates; Calder super fans will have the opportunity to check out early by collecting tokens that prove their attendance at special events online and in person.

“I think it will be an example of a new kind of NFT experience,” Ou told Artnet News. She said NFTs will be priced in thousands, but declined to give specific figures.

“Calder was such an original and sophisticated artist,” said Rower. “I mean he invented a whole media [of art]. I’m sure if Grandpa were alive today, he’s going to take part in this new area [of NFTs] because it’s so multidimensional. That’s exactly what he did. “


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