One of the largest CMR providers on the market, Salesforce, is preparing to launch a platform for trading in unchanged tokens (NFT).
NFT are indivisible digital units that can represent everything from cryptocurrency to game parts, art and more. While the industry is still evolving, the potential for NFT is huge.
Last year, NFT Art raised more than $ 40 billion in sales. Violence around NFTs may have subsided in recent months. However, experts say sales of NFT art could potentially double.
With the participation of a big player like Salesforce, the NFT industry could be on the verge of another even bigger boom.
What is Salesforce NFT Cloud all about?
When did Salesforce decide to jump on the bandwagon? They have been working on it for at least a year. However, the public did not know about it until February 2021, when CNBC published an article about it.
Back in December 2021, Mathew Sweezy, head of Salesforce’s marketing strategy team, named NFT as one of the most interesting things to watch out for in the coming year.
So what is this NFT cloud about? Although we have no official statements about it, we do know that it will be used to create, coin and sell NFT art safely and easily.
The platform will also provide tools for artists to create and manage their NFTs, as well as analytics to help them understand how their NFTs perform.
How the NFT cloud could help digital artists
The introduction of Salesforce’s NFT platform could have a major impact on the digital arts industry.
Some see NFT as the future of independent art. They give artists a way to sell their work directly and cut out the middleman. Furthermore, NFT artists offer to be paid for their work without having to rely on advertising or other forms of sponsorship.
Introducing Salesforce’s NFT platform could be in great need of the digital arts industry. It could help artists reach a wider audience and survive on their work.
Environmental impact of NFTs
One of the biggest problems regarding NFTs is the potential environmental impact and carbon footprint. As Wired reports, one NFT sale consumes about 8.7 megawatts of energy. By comparison, the average US household consumes 10.7 megawatts per month.
As we know, computer power comes from electricity produced by burning fossil fuels. So, the more popular NFT devices become, the more damage they will cause to the environment.
This goes against Salesforce’s plan to become more environmentally friendly. The company once planned to plant and grow over 100 million trees by the end of the decade. They doubled their promise and now plan to plant a trillion trees.
What is the future of NFTs?
The question now is, could the Salesforce NFT platform help to take NFT in general? Well, that’s not entirely clear.
Let’s look at the good and the bad.
On the one hand, Salesforce is a big name with a lot of pressure. They have the resources to make their NFT platform successful. They can attract more artists and buyers to the platform which in turn will increase the popularity of NFTs.
On the other hand, while digital art that helps artists make a difference is a good thing, NFT images are not perfect. Many people are still unaware of them and there is a lot of confusion about what they really are. In addition, the environmental impact is a matter of great concern.
To revive the NFT market
Salesforce’s NFT platform has the potential to take NFTs mainstream. However, there are still many obstacles that need to be overcome. The environmental impact is a major concern and many people still do not know about NFT.
Only time will tell whether Salesforce’s NFT platform will be successful or not.
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