Candy Digital, the next generation digital collection company, and Getty Images, the world’s leading publisher and marketer of visual content, today announced a new multi-year partnership where Candy Digital will be the sole producer and seller of Getty Images NFT. Candy Digital’s first creative and cultural endeavor provides a bold extension beyond sports in digital artefacts and experience.
Getty Pictures and Candy Digital will work together to create a diverse range of NFT products and collections based on Getty Photographs’ vast database of over 465 million images, containing over 135 million analogue photographs from the Getty Images collection. This unparalleled archive of icons captures iconic moments and critical moments spanning 170 years of history, covering art, culture, music, international events and more.
Many of Getty Shot’s similar archival images have never been viewed by the public, and this collection contains rare images by pioneering photographers. Getty Photos and Candy Digital will showcase old masterpieces featuring contemporary images in a variety of digital formats that consumers can discover and acquire for the first time as part of this new relationship.
Photo and NFT collectors will be able to buy, sell and trade real digital treasures through Candy’s Getty Images Marketplace, which will handle both primary and secondary market transactions as well as credit card and cryptocurrency payments. NFTs will be released on the Palm blockchain, a scalable, green, Ethereum-compatible side chain.
Getty Images CEO Craig Peters said: “Innovation is Getty Images’ integrated content with the best content in our hearts. “We are thrilled to partner with Candy Digital to expand our service to the rapidly growing audience of NFT collectors around the world, which offers tremendous prospects for both the company and the international photography community.
“The invention of photography was a watershed in our ability to capture, preserve and share history.” Scott Lawin, CEO of Candy Digital, said: “We are excited to work with Getty Photographs to produce NFT products that visually enliven these legendary and unique images from the past two centuries for customers to enjoy and collect in a new digital form. “As we grow and diversify beyond sports, this partnership is an exciting step forward in the development of Candy, which places Candy as a leader in digital entertainment, culture and the arts.
Candy Digital’s original product line, which will be released in the coming months, will be sourced from Getty Images. Each year, Getty Images adds more than 30 million new digital assets to its platform, enabling Candy Digital to produce new and existing collections over the duration of this agreement.
About Digital Candy
Candy Digital is an advanced technology company that creates high quality digital collectibles with full license that allows people to connect with their hobbies.
Major League Baseball, Race Team Alliance and WWE are all official NFT affiliates of Candy Digital. Candy offers NFT ecosystems where fans and collectors can buy, sell and exchange genuine NFTs to promote their sports, media and cultural interests.
Candy Digital was founded by three developers: Michael Rubin, CEO of Fanatics; Mike Novogratz, founder and CEO of Galaxy Digital; and Gary Vaynerchuk, a serial entrepreneur and investor, working with his team of world-class digital artists, designers and technologists to create a diverse range of digital collectibles spanning sports, art, entertainment, music and more.
Mail Bonus – #Getty #Images #Candy #Digital #working #launch #NFT #images