Below are the few factors that contribute
to online video success. Let’s refer them
as the 7 habits of highly effective
YouTubers:
Habit 1: Creative Growth
One of the things that seem to be a
common denominator between
successful video producers in the online
world, and particularly on YouTube, is
that they are creative. They pump out
tons of great content on a regular basis.
Of course, this doesn’t mean that you
need to be uploading multiple videos in
a single day– you should not sacrifice
quality for quantity.
But if you can manage one or two videos
a week then you are in a good situation.
If viewers like your content then they’ll
want to see more, and the more often you
can give it to them the happier they will
be. So flourish, multiply and produce,
and reproduce!
Habit 2: Agenda
Scheduling is one of the vital keys to
YouTube success. Setting an agenda and
sticking to it (For example, saying you’ll
post videos every Wednesday and
Friday and actually doing it) is a great
way to keep yourself on task and on
target, and your subscribers and fans
will be grateful for it as well.
Habit 3: Encourage
Please know that if you do not encourage
and promote yourself then the likelihood
of people discovering your videos on
their own are negligible. Online video
promotion falls into three main
categories, mainly– perfection of
metadata, social media promotion, and
the in-video promotion.
• Metadata
This is a part of promotion which falls
by the wayside for many video
producers. It’s all well and good if you
create great content, but nobody will
find it in search results if your titles,
keywords and descriptions are not
appealing
Social Media Promotion
Famous YouTube stars and video
producers with online followings do not
focus all their attention on YouTube, and
other video sites alone. If you look at
some of the most popular figures in the
world of online video you’ll see that
almost all of them have a strong
presence on Twitter and Facebook.
Social networks like Twitter and
Facebook give them an opportunity not
only to promote and share their new
video that they upload, but also to
converse with their audience. To be
precise, if you want to become a success
in the world of online video, social
media is very important.
• In-Video Promotion
Have you ever seen a YouTube video
and watched a little annotation or
graphic pop up on the screen asking you
to like, share or subscribe? Have you
ever heard a YouTuber exactly reach out
and ask you to subscribe from the
screen? This is one of the most effective
methods of promotion online, and
especially on YouTube.
Subscribers are one of the biggest keys
to success because they return to watch
your videos again and again. Promoting
yourself by asking viewers to subscribe
to you, or prompting them to watch your
other videos, favourite or thumbs up is
one of the best ways to get your viewers
to take action. It also allows you to build
up your subscriber base and achieve a
higher ranking on YouTube. This is
especially important if your ultimate
goal is to become a YouTube Partner.
Habit 4: Communicate
Successful YouTubers and video
producers on the web would agree that
starting a conversation with your
viewers is another great way to increase
your fan base and get more views by
developing a relationship with your
viewers.
Habit 5: Work Together
Another habit for a successful YouTube
Partners would be teamwork.
Particularly with video producers who
have a large following. When you
collaborate with other highly successful
YouTubers, all of you can cross-promote
and increase your respective fan bases.
Habit 6: Assess
Another important habit of successful
video producers and YouTubers is that
they test and assess. It means that you’ve
got to experiment and try out different
types of content in order to make out
what works. Assess and measure the
popularity of different types of content
(whether it be music videos, animation,
blogging etc). When you hit something
that people like you can go forward with
it.
Habit 7: Enjoy!
Finally, enjoy! Building an online
following of fans and getting millions of
video views take a lot of time and if you
are not enjoying then it’s just not worth
it. Also, if you’re unhappy and fed up,
then your attitude will be expressed in
your videos and it will be a downer for
your audience.
The whole point of attaining and
accomplishing success in the world of
online video is that it opens up doors for
you to do what you love and make
money while doing it. Remember to have
fun!