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NFTs (non-fungible tokens) and metaverse have only become widespread, but they will still significantly disrupt our digital economy. Clearly, NFT and metaverse are not a passing fad; they represent the future. NFT’s sales totaled $ 25 billion in 2021. In addition, metaverse, the larger environment in which NFTs often operate, is projected to be valued at $ 783 billion by 2024. CEOs and other executives of NFT and metaverse companies must learn to express their passion and vision with clarity and simplicity.
What are NFTs?
NFT are digital assets that resemble real objects like music, artwork, movies and objects in the game. NFT are digital tokens that are controlled through a blockchain. The most characteristic of NFT is that they are all distinct from each other. Even NFT copies that are identical must be distinguished.
What exactly is metavers?
The meta-version is a description of the Internet and computers in general in three dimensions. Two technologies make up the meta-experience: virtual reality (VR) and augmented reality (AR) (AR). Metaverse is a virtual marketplace where individuals can buy, sell and produce products. In addition, metaverse is designed to be compatible, allowing users to move virtual objects such as clothes or cars across platforms.
What effect does this have on corporate communication?
I recently visited Dubai, the world’s growing center for NFT and metaverse technology, where I talked to a number of industry experts and gained a wealth of knowledge. After talking to them, I was able to confirm some of my marketing hypotheses and gain more insight into how PR and branding professionals can improve their strategies for success in these areas.
Overall, people unfamiliar with metaverse and NFTs may find it difficult to evaluate how experts talk about these issues. Their explanations are often full of technical terms that can be misleading or so abstract that it is difficult to distinguish between desire and fact. Otherwise, they live in a sphere.
58 percent of Americans say they do not understand metaverse or NFTs, but 70 percent of those under 40 (Gen Z and millennials) want to communicate in these digital areas. As a result, there is a gap between how the public views this field and how those under the age of 40 perceive it and want to take part in it. Therefore, it is important for industry professionals to provide clear explanations of NFT and metaverse domains. If the communication gap is exceeded, more people will be able to take part in these activities.
It is essential for NFT and metaverse leaders to effectively communicate metaverse and NFTs to enhance their branding efforts. Here are four important tips to help you reach your goal:
• Educate the audience in an accessible way. Industrialists like their work, but their rapid communication can make them appear to be “road runners”. It is important to take time when explaining these complex topics to others. Make sure your audience understands; otherwise your excitement might seem immature.
• Make it feasible. Art has existed since the birth of human existence and NFT reflects the digitalisation of art. When discussing the NFT industry, approach it from the perspective of the democratization list, instead of just making quick money. People will be more interested in your idea if it serves a higher purpose; if it contributes to the greater good. In the NFT space, money should be a benefit, not your main motivation. What is the explanation behind this? Then be prepared to communicate its value to others.
• Include relevant stories. It is natural for people to get lost in the translation while talking about the meta-verse. Use appropriate examples to illustrate. It’s economical to connect the studio with movies like Ready Player One, TV shows like Amazon’s Upload, and even the Star Trek full camera. They can all serve as a basic example of what the meta-verse might one day become.
• Give it a purpose. Make sure, while discussing the usefulness of NFTs and metaverse, you link it to an issue, make it relevant, and show how it enhances the world. If people do not realize the value, they will not see the importance of these markets and the enormous potential they offer to determine the future of our digital world.
Based on the recent work of our clients, I can confirm that if you combine all these proposals with the best known practices of the industry (such as developing a community on Discord and social media), your project will stand out because your communication will be more transparent than your competitors.
NFT and metaverse will have a huge impact on our digital ecosystem as they revolutionize the way we consume and share digital content. In addition, as the popularity of NFT and metaverse grows, their market share will increase. Therefore, industry experts need to start these conversations right away to stay ahead of the competition.
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