Yeezus entering the NFT market - Brand Wars coming out?

Yeezus entering the NFT market – Brand Wars coming out? – Mail Bonus

NFT has the power to change not only the world but also the people. This is evident in the recent action of Ye (formerly known as Kanye West). The rapper has submitted about 17 applications for the Yeezus brand.

According to the US Patent and Trademark Office, blockchain-based and unchangeable tokens, currencies, collectibles and any other property are mentioned. It also lists online shopping services for downloadable movies, videos, TV, music, digital art, and other entertainment items.

This could only mean that the 24 time Grammy winner is planning something huge, a breakthrough in technology.

Kanye West’s older stance on NFT

If you follow NFT News or Celebrities News, you will remember an incident in February this year. Kanye undertook to make an Instagram post with a handwritten note. The comment on the picture read:

“My focus is on building real products in the real world. Real food. Real clothes. Real shelter, ”

“Do not ask me to do hell NFT.

This comment was also accompanied by the caption,


It is interesting to witness the artist’s changed perspective within a few months. How did that happen?

It’s not a wave anymore – or maybe really

Maybe Kanye West (Ye) was also one of the non-supporters of the NFT world, which is understandable. The artist wanted people to focus on real things. The first post was perhaps his attempt to help and influence people. He wanted to show them that tangible goods and objects are important.

Maybe he has not done it or not. Apart from that, he could not ignore the changing air. The NFT wave has improved and the market has also collapsed. Now the time of NFT that is not based on value is over. It’s all about value-based and experiential NFT.

Maybe Janye thought it would be a while before the wave calmed down and value was created when he wrote the first post. But now that there have been so many incidents, the rapper could not stay away from NFT movies.

The Emerging Brand War In NFT Realm

Let’s try to put things in context. As Kanye wrote this post, the world was still struggling to find a foothold in NFTs. Since February we have received some news, tweets and releases. These include:

  • Nike Crypto Kick NFTs
  • Starbucks Announces NFT Integration.
  • Spotify announcement on NFT profile screen.
  • YouTube NFT in Creation Tool.
  • Burger King, McDonald’s and Taco Bell NFT giveaways.
  • Spider: No Way Home and Warner Bros. NFT released.
  • The Weeknd’s Crypto-Powered Tour

Many things have happened during the months he worked. Brands and top companies have realized the value of NFTs. They began to recognize the potential of blockchain technology and invest in it.

Maybe this has also helped Kanye see the potential of NFTs. Or it could be his way of earning new income. After all, we know that the artist focuses on real estate and his brand to generate income.

The Yeezus brand

Interestingly, Kanye West has tried to submit as many applications as he could to brand the Yeezus name in the digital world. These include NFT, Blockchain, board games, entertainment and more. It could mean that the rapper is planning something huge.

These are all just speculations, but we might expect him to:

  • Build and launch your own Yeezus universe in Metaverse.
  • The Yeezus universe could have its original cryptocurrency, blockchain and other assets.
  • It could be an overall NFT property and experience line for fans.
  • Like Nike and other companies, there could be digital NFT and goodies for people.

Since Kanye has also chosen entertainment such as television, movies and music, we would expect him to create a Teezus world that has it all.

The result – Smart movement

We’ve already seen Nike sue another company for selling Sneaker NFTs. So that’s a smart move for Kanye. If there is NFT, blockchain and such that could take advantage of his name or brand, they will sit down.

In the same way, he would have full control over the name Yeezus and everything related to it. This could be a significant leap for Kanye West.

Of course, while people criticize his conversion to the NFTs, we think it’s admirable. Changing mindsets and recognizing the potential of the NFT, crypto, and blockchain worlds is certainly a step in the right direction for Kanye.

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